Albie Snax are often the answer when you just can't seem to get the attention of false albacore with more "normal" options like Deadly Dicks or Epo...
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The 6" Saltwater Berkley Gulp Grub is the second largest of the Saltwater Grub Family. Just like the others, they work perfectly behind a bucktai...
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Ideal for all saltwater species. Swimming tail action irresistible to fish. Rapid scent dispersion attracts fish from greater range. They are 100%...
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The Lunker City Slug-Go is the original soft plastic stick bait. They simply work for a wide variety of species and imitate so many different bait...
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The 5" Saltwater Berkley Gulp Grub is the middle of the road size in the Saltwater Gulp Grub family. They work well as a trailer behind a bucktail...
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Unfortunately, be it a bluefish or just a lot of abuse from aggressive fish, you'll eventually have to replace the tail on your RonZ Soft Bait Lur...
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The Housy Minnow Paddle Tails from Housatonic Lure Company are perfect for freshwater & saltwater use for fish such as smallmouth, largemouth, ...
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The Z-Man DoormatadorZ Saltwater Grubs were specifically designed for fluke fishing here in the northeast, where big scented soft plastics have bec...
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The long-time favorite for schoolies. The original Cocahoe Minnow was one of the first-ever soft plastic lures designed for saltwater use in 1980...
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A super effective bait for tons of in-shore species including Striped Bass, Blue Fish and smaller Tuna and Mahi. Pair them with 6/0 to 10/0 twist ...
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The Bass Assassin Sea Shad mimics a shad shaped profile, perfect for the inshore shad-hungry predators. Its string kicking paddle tail provides ...
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Berkley Gulp! Saltwater Grubs have caught on for fluke in a big way. They are simply deadly and simple to use. The 4" size is perfect for light b...
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Often used as teaser baits by Striped Bass fisherman these sand eel imitations catch fish! The package includes two baits and two hooks for rigging...
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Z-Man SwimmerZ feature a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market....
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The Dartspin™ is a durable and tough soft bait. It has a minnow shape body with a willow blade solidly embedded into its tail. The Dartspin is extr...
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Tsunami Tidal Mullet is a scented, soft textured bait sporting a lifelike shape and desirable action. By combining scent with added glitter for add...
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The Z-Man DieZel MinnowZ is one of the toughest soft plastic swimbaits on the market, perfect for even the toothiest of predatory fish. Z-Man util...
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If any artificial lure can mimic a baitfish better than the original Slug-Go, it's got to be the Fin-S Fish, with its thinner, deeper-bodied profi...
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Thanks to bluefish and wear and tear you'll need replacement Savage Gear Sandeel Tails eventually. 3 per pack
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Swims and looks like it is alive. Extremely durable and long lasting. 400x scent dispersion expands your strike zone!
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The Super Fluke is a truly amazing bait. One would really have to fish with this 5 1/4" to see why. Texas rig it without a weight, and twitch or "...
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Berkley Gulp Alive Nemesis 6.5" is the ideal teaser when targeting fluke. It presents a large profile which will imitate a squid, mackerel, or ot...
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The Z Man Minnowz were created to replicate the look, action and strike-evoking attraction of a live minnow - better than any soft bait on the mar...
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Berkley Gulp Alive Recharge Liquid is meant to refill your Gulp containers with Berkleys potent Gulp Alive Scent. Whether it be an accidental spi...
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