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Website open and shipping 7 days a week! Our retail store is now open for walk-in, appointments, and curbside!
  • Albie Snax - White
    $6.99

    Albie Snax

    8 reviews

    Albie Snax are often the answer when you just can't seem to get the attention of false albacore with more "normal" options like Deadly Dicks or Epo...

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  • $6.99

    Berkley Gulp! Saltwater Grubs 6"

    The 6" Saltwater Berkley Gulp Grub is the largest of the Saltwater Grub Family.  Just like the others, they work perfectly behind a bucktail jig, ...

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  • $6.99

    Z-Man SwimmerZ

    Z-Man SwimmerZ feature a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market....

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  • from $6.99

    Berkley Gulp! Saltwater Swimming Mullet

    1 review

    Ideal for all saltwater species. Swimming tail action irresistible to fish. Rapid scent dispersion attracts fish from greater range.  They are 100%...

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  • Save $4.50
    Original price $7.49
    Current price $2.99

    Red Gill Raver 7"

    Often used as teaser baits by Striped Bass fisherman these sand eel imitations catch fish! The package includes two baits and two hooks for rigging...

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  • from $3.49

    H & H Cocahoe Minnows & Queen Cocahoe Minnows

    The long-time favorite for schoolies.  The original Cocahoe Minnow was one of the first-ever soft plastic lures designed for saltwater use in 1980...

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  • from $6.49

    Hyperlastics Dartspin

    The Dartspin™ is a durable and tough soft bait. It has a minnow shape body with a willow blade solidly embedded into its tail. The Dartspin is extr...

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    from $5.99

    Game On! Big Occhi

    The Big Occhi is new from Game On fishing. This soft plastic lure is designed to cut through the water and give unparalleled action and a “live bai...

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  • $1.99

    Tsunami Tidal Mullet

    Tsunami Tidal Mullet is a scented, soft textured bait sporting a lifelike shape and desirable action. By combining scent with added glitter for add...

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  • $7.49

    Savage Gear Sandeel Tails

    Thanks to bluefish and wear and tear you'll need replacement Savage Gear Sandeel Tails eventually.  3 per pack

  • Sale
    from $3.49

    ZMan MinnowZ

     The Z Man Minnowz were created to replicate the look, action and strike-evoking attraction of a live minnow - better than any soft bait on the mar...

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  • Sold out
    $6.49

    Berkley Gulp Saltwater Sandworms

    Swims and looks like it is alive. Extremely durable and long lasting. 400x scent dispersion expands your strike zone!

  • $5.49

    Bass Assassin Sea Shad

    The Bass Assassin Sea Shad mimics a shad shaped profile, perfect for the inshore shad-hungry predators.  Its string kicking paddle tail provides ...

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  • $9.99

    Fish Snax Super Snax

    A super effective bait for tons of in-shore species including Striped Bass, Blue Fish and smaller Tuna and Mahi.  Pair them with 6/0 to 10/0 twist ...

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  • $4.99

    Zoom Salty Super Fluke 5.25"

    The Super Fluke is a truly amazing bait. One would really have to fish with this 5 1/4" to see why. Texas rig it without a weight, and twitch or "...

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  • Sale
    from $7.29

    Berkley Gulp! Nemesis 6.5"

    Berkley Gulp Alive Nemesis 6.5" is the ideal teaser when targeting fluke.  It presents a large profile which will imitate a squid, mackerel, or ot...

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  • $4.99

    Z-Man StreakZ XL

    When it's time to size up, rely on the Z-Man StreakZ XL. Its split-tail design and gill-plate detail give it a natural look in the water, while sal...

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  • $7.95

    Hogy Worm Hatch

    When it comes to difficult fishing situations, fishing the "worm hatch" can be one of the most frustrating. Stripers can become extremely select...

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  • $5.39

    Berkley Gulp Alive Recharge Liquid 8 oz

    1 review

    Berkley Gulp Alive Recharge Liquid is meant to refill your Gulp containers with Berkleys potent Gulp Alive Scent.  Whether it be an accidental spi...

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  • Sold out
    $4.49

    Zoom Magnum Super Fluke 7"

    Zooms Magnum Super Fluke comes out at a whooping 7" and imitates a large array of baitfish, between large mullet, herring, shad, and even tinker ma...

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  • $11.99

    Z-Man Heroz 10" Pearl

    The 10 inch Z-Man HeroZ is an over-sized, elongated, fish-shaped jerk bait that is super soft, but is ideal for big fish applications thanks to its...

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  • Sold out
    $2.99

    Zoom 015-091 Fluke 4" Albino 10pk

    Fluke is a truly amazing bait. One would really have to fish with this 4" wonder to understand. Texas rig it without a weight, and twitch or "soft ...

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  • Sold out
    from $4.99

    RonZ Soft Bait Replacement Tails

    Unfortunately, be it a bluefish or just a lot of abuse from aggressive fish, you'll eventually have to replace the tail on your RonZ Soft Bait Lure...

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