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  • Albie Snax - White
    $6.99

    Albie Snax

    Albie Snax are often the answer when you just can't seem to get the attention of false albacore with more "normal" options like Deadly Dicks or Epo...

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  • Berkley Gulp! Saltwater Grubs
    $7.99

    Berkley Gulp! Saltwater Grubs

    Berkley Gulp! Saltwater Grubs have caught on for fluke in a big way. Deadly and simple to use.  

  • Z-Man SwimmerZ
    $6.99

    Z-Man SwimmerZ

    Z-Man SwimmerZ feature a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market....

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  • H & H Queen Cocahoe Minnow 4" Pearl QCMR10-05
    $4.29

    H & H Queen Cocahoe Minnow 4" Pearl QCMR10-05

    Perfect grub tail for spring stripers.

  • Tsunami Tidal Mullet
    $1.99

    Tsunami Tidal Mullet

    Tsunami Tidal Mullet is a scented, soft textured bait sporting a lifelike shape and desirable action. By combining scent with added glitter for add...

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  • Savage Gear Sandeel Tails
    $7.49

    Savage Gear Sandeel Tails

    Thanks to bluefish and wear and tear you'll need replacement Savage Gear Sandeel Tails eventually.  3 per pack

  • Game On! Big Occhi
    Sale
    from $7.99

    Game On! Big Occhi

    The Big Occhi is new from Game On fishing. This soft plastic lure is designed to cut through the water and give unparalleled action and a “live bai...

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  • ZMan MinnowZ
    $4.49

    ZMan MinnowZ

     The Z Man Minnowz were created to replicate the look, action and strike-evoking attraction of a live minnow - better than any soft bait on the mar...

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  • Red Gill Raver 7"
    Save $4.00
    Original price $7.49
    Current price $3.49

    Red Gill Raver 7"

    Often used as teaser baits by Striped Bass fisherman these sand eel imitations catch fish! The package includes two baits and two hooks for rigging...

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  • Berkley Gulp Saltwater Sandworms
    $6.49

    Berkley Gulp Saltwater Sandworms

    Swims and looks like it is alive. Extremely durable and long lasting. 400x scent dispersion expands your strike zone!

  • Berkley Gulp Saltwater Swimming Mullet 4" (Chartreuse) GSSM4-CH
    $7.19

    Berkley Gulp Saltwater Swimming Mullet 4" (Chartreuse) GSSM4-CH

    Ideal for all saltwater species. Swimming tail action irresistible to fish. Rapid scent dispersion attracts fish from greater range.

  • H & H Queen Cocahoe Minnow Refill 4" Glow 10pk QCMR10-13
    $3.89

    H & H Queen Cocahoe Minnow Refill 4" Glow 10pk QCMR10-13

    The long-time favorite for schoolies. Add to your favorite small jighead and off your go.

  • H & H Cocahoe Minnow 3" Pearl CMR10-05
    $3.49

    H & H Cocahoe Minnow 3" Pearl CMR10-05

    The long-time favorite for schoolies. Add to your favorite small jighead and off your go.

  • Berkley Gulp Saltwater Swimming Mullet 4" (Pearl White) GSSM4-PW
    $7.49

    Berkley Gulp Saltwater Swimming Mullet 4" (Pearl White) GSSM4-PW

    Ideal for all saltwater species. Swimming tail action irresistible to fish. Rapid scent dispersion attracts fish from greater range.

  • RonZ Replacement Tails
    Sold out
    from $8.99

    RonZ Soft Bait Replacement Tails

    Unfortunately, be it a bluefish or just a lot of abuse from aggressive fish, you'll eventually have to replace the tail on your RonZ Soft Bait Lure...

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  • Berkley Gulp Alive Nemesis 6.5"
    $8.49

    Berkley Gulp Alive Nemesis 6.5"

    Berkley Gulp Alive Nemesis 6.5" is the ideal teaser when targeting fluke.  It presents a large profile which will imitate a squid, mackerel, or ot...

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  • Z-Man Heroz 10" Pearl
    $11.99

    Z-Man Heroz 10" Pearl

    The 10 inch Z-Man HeroZ is an over-sized, elongated, fish-shaped jerk bait that is super soft, but is ideal for big fish applications thanks to its...

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  • Zoom 015-091 Fluke 4" Albino 10pk
    $2.99

    Zoom 015-091 Fluke 4" Albino 10pk

    Fluke is a truly amazing bait. One would really have to fish with this 4" wonder to understand. Texas rig it without a weight, and twitch or "soft ...

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  • Berkley Gulp Saltwater Swimming Mullet 6" (Pearl White) 3PK
    $7.19

    Berkley Gulp Saltwater Swimming Mullet 6" (Pearl White) 3PK

    Ideal for all saltwater species. Natural presentation in action, scent and taste. Irresistible swimming tail action.

  • Got-Cha Curl Tail 4" White 20pk H4CT20-1
    $5.69

    Got-Cha Curl Tail 4" White 20pk H4CT20-1

    Gotcha Grub Tails. One of the fisherman's most popular soft plastic lures. Great fo Bass, Trout, Walleye, Stripers and other gamefish. Works well w...

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  • Hyperlastics Dartspin
    from $6.49

    Hyperlastics Dartspin

    The Dartspin™ is a durable and tough soft bait. It has a minnow shape body with a willow blade solidly embedded into its tail. The Dartspin is extr...

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  • Hogy Worm Hatch
    $7.95

    Hogy Worm Hatch

    When it comes to difficult fishing situations, fishing the "worm hatch" can be one of the most frustrating. Stripers can become extremely select...

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  • Berkley Gulp! Alive! Swimming Mullet (4 - pearl white - small bucket)
    $19.99

    Berkley Gulp! Alive! Swimming Mullet (4 - pearl white - small bucket)

    Fluke and fluke fishermen love these little baits but there's not much they won't catch.