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The SWE Retail store is open! Web open 24/7, all orders before 3pm ship same day (excluding Sunday)
Retail is open! Web open 24/7, orders before 3pm ship same day.

Super Strike Lures

Super Strike Lures is another brand born in the surf for stripers and bluefish which has grown steadily in success and name recognition. They are now used for a very wide variety of species. Super Strike lures are made out of an extremely durable plastic as well as through-wired. 4x VMC hooks, Spro Swivels, and heavy duty split rings make sure what you hook won't be getting away.

New colors for 2020!

For 2020 Black/Chartreuse/White, Gold/Yellow, Olive Green/White, and Green Mackerel have been introduced.  Both Zig Zags and Little Neck Swimmers have been introduced in the Eely color.  Little Neck Poppers and the Little Neck Swimmer have been introduced in the Transparent Amber Color.

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    Super Strike Hats

    $20.00

    A nice 100% cotton hat sporting the Super Strike logo and Zig Zag darter stitched on.