Soft Plastic Lures

Albie Snax are often the answer when you just can't seem to get the attention of false albacore with more "normal" options like Deadly Dicks or Epo...

Savage Gear Soft Sandeel Lures are proven deadly on a variety of species. Big striped bass just love them. High strength Japanese carbon steel salt...

The 6" Saltwater Berkley Gulp Grub is the largest of the Saltwater Grub Family.  Just like the others, they work perfectly behind a bucktail jig, ...

Hogy Pro Tail Paddles are a deadly soft bait for a variety of species. A specialized blend of plastic makes these swim baits much more durable than...

Ideal for all saltwater species. Swimming tail action irresistible to fish. Rapid scent dispersion attracts fish from greater range.  They are 100%...

The Gravity Tackle GT Eel is a long-bodied soft plastic stick bait designed to imitate eels and large needlefish.  It's the perfect bait in lowligh...

The Housy Minnow Paddle Tails from Housatonic Lure Company are perfect for freshwater & saltwater use for fish such as smallmouth, largemouth, ...

Rig as a teaser ahead of your plug. Very effective when thin bait is present; especially sand eels. You will be surprised how many bass hit this t...

The Lunker City Slug-Go is the original soft plastic stick bait.  They simply work for a wide variety of species and imitate so many different bait...

Tsunami Deep Shads are specifically built to get deeper and cast far. A Premium Mustad Ultra Point Hook will make sure you stay hooked up. A Cape ...

Often used as teaser baits by Striped Bass fisherman these sand eel imitations catch fish! The package includes two baits and two hooks for rigging...

Z-Man SwimmerZ feature a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market....

The long-time favorite for schoolies.  The original Cocahoe Minnow was one of the first-ever soft plastic lures designed for saltwater use in 1980...

A super effective bait for tons of in-shore species including Striped Bass, Blue Fish and smaller Tuna and Mahi.  Pair them with 6/0 to 10/0 twist ...

These 7" and 9" Tsunami Swim Shads feature a VERY serious Mustad hook to help make sure what eats these big lures isn't going any where. Model  ...

The Dartspin™ is a durable and tough soft bait. It has a minnow shape body with a willow blade solidly embedded into its tail. The Dartspin is extr...

Unfortunately, be it a bluefish or just a lot of abuse from aggressive fish, you'll eventually have to replace the tail on your RonZ Soft Bait Lur...

The Bass Assassin Sea Shad mimics a shad shaped profile, perfect for the inshore shad-hungry predators.  Its string kicking paddle tail provides ...

Tsunami Tidal Mullet is a scented, soft textured bait sporting a lifelike shape and desirable action. By combining scent with added glitter for add...

The Hogy 7.5" Protail Eel HD (Heavy-Duty) was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible ...

The Hogy 7" Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible sof...

Thanks to bluefish and wear and tear you'll need replacement Savage Gear Sandeel Tails eventually.  3 per pack