Soft Plastic Lures

Albie Snax are often the answer when you just can't seem to get the attention of false albacore with more "normal" options like Deadly Dicks or Epo...

The 6" Saltwater Berkley Gulp Grub is the second largest of the Saltwater Grub Family.  Just like the others, they work perfectly behind a bucktai...

Ideal for all saltwater species. Swimming tail action irresistible to fish. Rapid scent dispersion attracts fish from greater range.  They are 100%...

Hogy Pro Tail Paddles are a deadly soft bait for a variety of species. A specialized blend of plastic makes these swim baits much more durable than...

The Lunker City Slug-Go is the original soft plastic stick bait.  They simply work for a wide variety of species and imitate so many different bait...

Rig as a teaser ahead of your plug. Very effective when thin bait is present; especially sand eels. You will be surprised how many bass hit this t...

The Gravity Tackle GT Eel is a long-bodied soft plastic stick bait designed to imitate eels and large needlefish.  It's the perfect bait in lowligh...

The 5" Saltwater Berkley Gulp Grub is the middle of the road size in the Saltwater Gulp Grub family.  They work well as a trailer behind a bucktail...

Unfortunately, be it a bluefish or just a lot of abuse from aggressive fish, you'll eventually have to replace the tail on your RonZ Soft Bait Lur...

The Z-Man DoormatadorZ Saltwater Grubs were specifically designed for fluke fishing here in the northeast, where big scented soft plastics have bec...

RonZ Original Series Rigged Soft Baits utilize a custom jighead design to perfectly mesh with each corresponding RonZ soft plastic size.  They have...

Taking the shallower water inshore market in mind, the Hogy Slow Tail Paddles perform for those times when a more lifelike, natural, and slower pre...

A super effective bait for tons of in-shore species including Striped Bass, Blue Fish and smaller Tuna and Mahi.  Pair them with 6/0 to 10/0 twist ...

Tsunami Deep Shads are specifically built to get deeper and cast far. A Premium Mustad Ultra Point Hook will make sure you stay hooked up. A Cape ...

Often used as teaser baits by Striped Bass fisherman these sand eel imitations catch fish! The package includes two baits and two hooks for rigging...

Berkley Gulp! Saltwater Grubs have caught on for fluke in a big way. They are simply deadly and simple to use.  The 4" size is perfect for light b...