Soft Plastic Lures

Albie Snax are often the answer when you just can't seem to get the attention of false albacore with more "normal" options like Deadly Dicks or Epo...

Savage Gear Soft Sandeel Lures are proven deadly on a variety of species. Big striped bass just love them. High strength Japanese carbon steel salt...

Berkley Gulp! Saltwater Grubs have caught on for fluke in a big way. Deadly and simple to use.  

Z-Man SwimmerZ feature a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market....

The Storm 360GT Searchbait great looking soft bait that would be an effective search lure in most any saltwater environment. As a search bait, its...

6" Long. Tough Soft Plastic Tail. Aerodynamic Lead Head. Made in USA. Al Gag's latest invention, the Whip-It Fish is not your average soft-plasti...

Hogy Pro Tail Paddles are a deadly soft bait for a variety of species. A specialized blend of plastic makes these swim baits much more durable than...

Perfect grub tail for spring stripers.

These 7" and 9" Tsunami Swim Shads feature a VERY serious Mustad hook to help make sure what eats these big lures isn't going any where. Model  ...

Rig as a teaser ahead of your plug. Very effective when thin bait is present; especially sand eels. You will be surprised how many bass hit the tea...

Rig as a teaser ahead of your plug. Very effective when thin bait is present; especially sand eels. You will be surprised how many bass hit the tea...

Tsunami Tidal Mullet is a scented, soft textured bait sporting a lifelike shape and desirable action. By combining scent with added glitter for add...

Thanks to bluefish and wear and tear you'll need replacement Savage Gear Sandeel Tails eventually.  3 per pack

The Hogy 7.5" Protail Eel HD (Heavy-Duty) was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible ...

The Hogy 7" Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible sof...

The Hogy 9" Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible sof...

 The Z Man Minnowz were created to replicate the look, action and strike-evoking attraction of a live minnow - better than any soft bait on the mar...

The long-time favorite for schoolies. Add to your favorite small jighead and off your go.

Ideal for all saltwater species. Swimming tail action irresistible to fish. Rapid scent dispersion attracts fish from greater range.