Soft Plastic Lures

Albie Snax are often the answer when you just can't seem to get the attention of false albacore with more "normal" options like Deadly Dicks or Epo...

The 6" Saltwater Berkley Gulp Grub is the largest of the Saltwater Grub Family.  Just like the others, they work perfectly behind a bucktail jig, ...

Hogy Pro Tail Paddles are a deadly soft bait for a variety of species. A specialized blend of plastic makes these swim baits much more durable than...

Ideal for all saltwater species. Swimming tail action irresistible to fish. Rapid scent dispersion attracts fish from greater range.  They are 100%...

The Gravity Tackle GT Eel is a long-bodied soft plastic stick bait designed to imitate eels and large needlefish.  It's the perfect bait in lowligh...

The Lunker City Slug-Go is the original soft plastic stick bait.  They simply work for a wide variety of species and imitate so many different bait...

Rig as a teaser ahead of your plug. Very effective when thin bait is present; especially sand eels. You will be surprised how many bass hit this t...

The Housy Minnow Paddle Tails from Housatonic Lure Company are perfect for freshwater & saltwater use for fish such as smallmouth, largemouth, ...

The long-time favorite for schoolies.  The original Cocahoe Minnow was one of the first-ever soft plastic lures designed for saltwater use in 1980...

Tsunami Deep Shads are specifically built to get deeper and cast far. A Premium Mustad Ultra Point Hook will make sure you stay hooked up. A Cape ...

A super effective bait for tons of in-shore species including Striped Bass, Blue Fish and smaller Tuna and Mahi.  Pair them with 6/0 to 10/0 twist ...

The Bass Assassin Sea Shad mimics a shad shaped profile, perfect for the inshore shad-hungry predators.  Its string kicking paddle tail provides ...

Often used as teaser baits by Striped Bass fisherman these sand eel imitations catch fish! The package includes two baits and two hooks for rigging...

Unfortunately, be it a bluefish or just a lot of abuse from aggressive fish, you'll eventually have to replace the tail on your RonZ Soft Bait Lur...

Z-Man SwimmerZ feature a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market....

Taking the shallower water inshore market in mind, the Hogy Slow Tail Paddles perform for those times when a more lifelike, natural, and slower pre...

The 5" Saltwater Berkley Gulp Grub is the middle of the road size in the Saltwater Gulp Grub family.  They work well as a trailer behind a bucktail...

The Hogy 7.5" Protail Eel HD (Heavy-Duty) was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible ...