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FREE CURBSIDE PICKUP - also FREE SHIPPING on most orders over $75 effective immediately!

Soft Plastic Lures

Soft plastic lures have action and feel that are tough to reproduce and their fish catching qualities are very well proven.
  • Albie Snax - White
    $6.99

    Albie Snax

    8 reviews

    Albie Snax are often the answer when you just can't seem to get the attention of false albacore with more "normal" options like Deadly Dicks or Epo...

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  • Savage Gear Soft Sandeel Lures
    from $5.99

    Savage Gear Soft Sandeel Lures

    Savage Gear Soft Sandeel Lures are proven deadly on a variety of species. Big striped bass just love them. High strength Japanese carbon steel salt...

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  • Berkley Gulp! Saltwater Grubs
    $7.99

    Berkley Gulp! Saltwater Grubs

    Berkley Gulp! Saltwater Grubs have caught on for fluke in a big way. Deadly and simple to use.  

  • Z-Man SwimmerZ
    $6.99

    Z-Man SwimmerZ

    Z-Man SwimmerZ feature a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market....

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  • Tsunami Deep Shads
    Sale
    from $5.49

    Tsunami Deep Shads

    Tsunami Deep Shads are specifically built to get deeper and cast far. A Premium Mustad Ultra Point Hook will make sure you stay hooked up. A Cape ...

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  • Storm 360GT Searchbait
    from $5.49

    Storm 360GT Searchbait

    The Storm 360GT Searchbait great looking soft bait that would be an effective search lure in most any saltwater environment. As a search bait, its...

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  • Al Gag's Whip-It Fish
    from $8.49

    Al Gag's Whip-It Fish

    6" Long. Tough Soft Plastic Tail. Aerodynamic Lead Head. Made in USA. Al Gag's latest invention, the Whip-It Fish is not your average soft-plasti...

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  • Game On! Big Occhi
    Sale
    from $5.99

    Game On! Big Occhi

    The Big Occhi is new from Game On fishing. This soft plastic lure is designed to cut through the water and give unparalleled action and a “live bai...

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  • Hogy Pro Tail Paddles
    from $5.99

    Hogy Pro Tail Paddles

    Hogy Pro Tail Paddles are a deadly soft bait for a variety of species. A specialized blend of plastic makes these swim baits much more durable than...

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  • Tsunami Swim Shad (with Heavy Duty Hook)
    Sale
    from $6.49

    Tsunami Swim Shad (with Heavy Duty Hook)

    These 7" and 9" Tsunami Swim Shads feature a VERY serious Mustad hook to help make sure what eats these big lures isn't going any where. Model  ...

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  • Red Gill Original - Rascal 115mm (Silver Pearl)
    Sold out
    $8.99

    Red Gill Original - Rascal 115mm (Silver Pearl)

    Rig as a teaser ahead of your plug. Very effective when thin bait is present; especially sand eels. You will be surprised how many bass hit the tea...

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  • Red Gill Raver 7"
    Save $4.50
    Original price $7.49
    Current price $2.99

    Red Gill Raver 7"

    Often used as teaser baits by Striped Bass fisherman these sand eel imitations catch fish! The package includes two baits and two hooks for rigging...

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  • Red Gill Original - Rascal 115mm (White)
    Sold out
    $8.99

    Red Gill Original - Rascal 115mm (White)

    Rig as a teaser ahead of your plug. Very effective when thin bait is present; especially sand eels. You will be surprised how many bass hit the tea...

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  • Bass Assassin Sea Shad
    $5.49

    Bass Assassin Sea Shad

    The Bass Assassin Sea Shad mimics a shad shaped profile, perfect for the inshore shad-hungry predators.  Its string kicking paddle tail provides ...

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  • Tsunami Tidal Mullet
    $1.99

    Tsunami Tidal Mullet

    Tsunami Tidal Mullet is a scented, soft textured bait sporting a lifelike shape and desirable action. By combining scent with added glitter for add...

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  • Hogy 7.5" Pro Tail Eel HD
    $8.95

    Hogy 7.5" Pro Tail Eel HD

    The Hogy 7.5" Protail Eel HD (Heavy-Duty) was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible ...

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  • Hogy 7" Pro Tail Eels
    $7.50

    Hogy 7" Pro Tail Eels

    The Hogy 7" Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible sof...

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  • Hogy 9" Pro Tail Eels
    $8.95

    Hogy 9" Pro Tail Eels

    The Hogy 9" Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible sof...

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  • Savage Gear Sandeel Tails
    $7.49

    Savage Gear Sandeel Tails

    Thanks to bluefish and wear and tear you'll need replacement Savage Gear Sandeel Tails eventually.  3 per pack

  • ZMan MinnowZ
    Sale
    from $3.49

    ZMan MinnowZ

     The Z Man Minnowz were created to replicate the look, action and strike-evoking attraction of a live minnow - better than any soft bait on the mar...

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  • Berkley Gulp Saltwater Sandworms
    $6.49

    Berkley Gulp Saltwater Sandworms

    Swims and looks like it is alive. Extremely durable and long lasting. 400x scent dispersion expands your strike zone!

  • Hyperlastics Dartspin
    from $6.49

    Hyperlastics Dartspin

    The Dartspin™ is a durable and tough soft bait. It has a minnow shape body with a willow blade solidly embedded into its tail. The Dartspin is extr...

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