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The SWE Retail store is open! Web open 24/7, all orders before 3pm ship same day (excluding Sunday)
Retail is open! Web open 24/7, orders before 3pm ship same day.

On Sale Lures

  • Yo-Zuri Mag Darter
    Sale

    Yo-Zuri Mag Darters

    from $12.99

    We carry the Yo-Zuri Mag Darter in all 3 sizes; 5/8 ounce, 1 ounce and the newest arrival the 2 ounce version. All are proven fish catchers and cas...

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    from $12.99
    Sale
  • Sebile Stick Shadd Ghostescent
    Sale

    Sebile Stick Shadds

    from $8.99

    Sebile Stick Shadds have proven to be one of the deadliest lures around with an irresistible action to gamefish. With various sizes, weights, and s...

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    from $8.99
    Sale
  • Tsunami Talkin Popper Blue Mackerel
    Sale

    Tsunami Talkin Poppers

    from $7.19

    4X VMC 9626PS hooks, durable construction, a great looking mackerel pattern, and very inexpensive. It's almost the perfect popper. Fishermen love t...

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    from $7.19
    Sale
  • Tsunami XD Talkin' Popper Green Mackerel
    Sale

    Tsunami XD Talkin' Popper

    from $7.49

    An over-weighted version of Tsunami's popular Talkin' Popper designed for Xtra Distance. Great for dealing with wind and rough conditions.

    from $7.49
    Sale
  • Sale

    Ocean Born Flying Pencils

    from $12.99

    The shape of the Ocean Born Flying Pencil is typical of other pencil poppers, but that is where the experience and creativity of master plug builde...

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    from $12.99
    Sale
  • Save 12%

    Al Gag's Whip-It Fish

    from Original Price $8.49
    from $7.49

    6" Long. Tough Soft Plastic Tail. Aerodynamic Lead Head. Made in USA. Al Gag's latest invention, the Whip-It Fish is not your average soft-plasti...

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    from Original Price $8.49
    from $7.49
    Save 12%
  • Sale

    Gibbs Danny Surface Swimmer

    from $20.99

    The Gibbs Danny Surface Swimmer is a big bass lure and a surfcasting classic. Deadly in white water as well as when crawled through calmer waters. ...

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    from $20.99
    Sale
  • Sold out

    Red Gill Raver 7"

    Original Price $7.49
    Current Price $2.99

    Often used as teaser baits by Striped Bass fisherman these sand eel imitations catch fish! The package includes two baits and two hooks for rigging...

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    Original Price $7.49
    Current Price $2.99
    Sold out
  • Sale

    Tsunami Squid Sabiki Jigs

    from $1.49

    DESCRIPTION These Tsunami Soft Body Squid Sabiki Jigs are weighted to 1oz and feature soft luminous bodies and laser sharp stainless steel barbs. A...

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    from $1.49
    Sale
  • Sale

    Clarkspoon Shad Jig

    from $5.97

    The Clarkspoon Shad Jig is a fine imitation of a the deeper body of a peanut bunker. An albie favorite but deadly on all kinds of species!

    from $5.97
    Sale
  • Save 13%

    Jecks Bucktails Jig - Blue Mackerel

    Original Price $7.89
    Current Price $6.89

    Jeck's Bucktails are at the top of their class when it comes to finish and durability. Tied on genuine Mustad hooks, the tail is built up in thin l...

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    Original Price $7.89
    Current Price $6.89
    Save 13%
  • Save 6%

    Jecks Bucktails Capt Dave's Baymen Jig

    Original Price $7.99
    Current Price $7.49

    Jeck's Bucktails are at the top of their class when it comes to finish and durability. Tied on genuine Mustad hooks, the tail is built up in thin l...

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    Original Price $7.99
    Current Price $7.49
    Save 6%
  • Save 33%

    Game On! Big Occhi

    from Original Price $8.99
    from $5.99

    The Big Occhi is new from Game On fishing. This soft plastic lure is designed to cut through the water and give unparalleled action and a “live bai...

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    from Original Price $8.99
    from $5.99
    Save 33%
  • Save 35%

    Daiwa Mebachi Popper

    Original Price $19.99
    Current Price $12.99

    The Daiwa Mebachi Popper is thru-wired and rigged with Owner Hyperwire split rings and VMC 8527 6X hooks to handle the big gamefish. It's rare to s...

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    Original Price $19.99
    Current Price $12.99
    Save 35%
  • Sale

    Alan's Custom Lures Mini Dart

    from $24.99

    Alan's Custom Lures Mini Dart is the baby brother version of his Dart, which is well known for producing quality fish.  Like his other baits, each ...

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    from $24.99
    Sale
  • Sold out

    ZMan MinnowZ

    from $3.49

     The Z Man Minnowz were created to replicate the look, action and strike-evoking attraction of a live minnow - better than any soft bait on the mar...

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    from $3.49
    Sold out