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The SWE Retail store is open! Web open 24/7, all orders before 3pm ship same day (excluding Sunday)
Retail is open! Web open 24/7, orders before 3pm ship same day.

Smelly Jelly

Smelly Jelly is a proven attractant. Adding some scent to an artificial lure can often make a BIG difference. Fluke fishermen swear by it as do many others.