Simms Memorial Day Sale 2025 - The Saltwater Edge
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Reel Brands

Conventional Reels

Spinning Reels

    Van Staal Fishing

    Reel Accessories

    Shimano Stradic FM (2023) 5000

    Shimano Stradic FM

    from $219.99 USD

    Shimano's latest update to their classic high performance spinning reel

    Struggling to choose what size Van Staal? Here's a complete breakdown of the VSX2 line up from VS50BX2 all the way to VS300X2

    Read Now

    Need line? Message us immediately after purchase and we can get your reel spooled up before it heads out the door.

    Top Rod Brands

    Spinning Rods

    Travel Rods

    Surf Rods

      Conventional Rods

      Jigging Rods

      Rod Accessories

      Temple Fork Rods are some of our favorites thanks to tapers and actions chosen by fishermen, quality components, and value pricing.

      Learn More

      Read Dave Anderson's piece on How To Choose a Surf Rod. Learn about action, length, and more.

      Read More

      Have questions on a new fishing rod? Chat with us live during business hours.

      Albie & Bonito Lures

        Casting Eggs

          Berkley Gulp!

            Offshore Lures and Bars

              Plastic Lures

              Wooden Lures

              Sabiki Rigs

                Jigs

                Soft Plastic Lures

                Super Strike Zig Zag Darters All Yellow

                Super Strike Zig Zag Darters

                from $23.49 USD

                A classic for cows.

                Sale
                Cotton Cordell Red Fin Swimmers

                Cotton Cordell Red Fin Swimmers

                from $7.47 USD $9.49 USD

                Our blog is chock full of Tackle and Tactics ideas - if you have questions it's a great spot to learn new ways to target stripers, albies, blackfish, sea bass and more

                Line and Leader

                Fishing Hooks

                Jig Heads

                  Quick Clips

                    Snaps and Swivels

                      Split Rings

                        VMC 9626PS 4X Treble Hooks (10 Per Pack) 1 - 10 pack

                        VMC 9626PS 4X Treble Hooks

                        from $2.49 USD
                        Sale
                        Rasco Split Rings

                        Rasco Split Rings

                        from $0.49 USD $1.49 USD
                        Tactical Anglers Power Clips

                        Tactical Anglers Power Clips

                        from $4.99 USD

                        Shop On Sale Terminal Tackle

                        Bags and Storage

                        Fishing Tools

                        Gifts for Fishermen

                        Sunglasses

                          See Clearly. Catch More Fish.

                          Shop Costa Del Mar
                          SWE Gift Card

                          SWE Gift Card

                          from $10.00 USD

                          The most minor componets can make big differences on the water.

                          SWE Blog

                          Tackle and Tactics

                          Gear Advice

                          SWE Podcasts

                          Super Strike Zig-Zag: The Essential Darter - by Gerry Audet

                          See all of our upcoming events

                          Have an idea for a blog post, video, or podcast? Shoot us a message and we'll see what we can do.

                          Apparel Brands

                          Clothing

                          Footwear

                          Fishing Gloves

                            Waders & Wading Accessories

                            Foul Weather Gear

                            Surf Tops

                              SWE Logo Gear

                              Sculpted hood, collar drain system, and neoprene cuffs all work to help keep you dry

                              Simms Splash Cast Surf Top
                              SaltX Seahook Splash Top

                              Get ready to take on the elements with Tsunami's SaltX Seahook Spalsh Top

                              SaltX Seahook Splash Top - Learn More

                              Fish hard, stay comfortable.

                              Fly Rods and Reels

                              Saltwater Fly Lines

                              Fly Tying

                              Fly Tying Tools

                              Fly Fishing Accessories

                              Flies

                              Hardy Fortuna Regent Fly Reel

                              Hardy Fortuna Regent Fly Reel

                              from $750.00 USD
                              Hardy Marksman Z Fly Rod

                              Hardy Marksman Z Fly Rod

                              from $995.00 USD

                              Shop our On Sale Fly Gear

                              Sale Menu

                              Sale
                              Shimano Stella SW C Spinning Reels

                              Shimano Stella SW C Spinning Reels

                              from $949.99 USD $1,349.99 USD
                              Sale
                              BKK Raptor-Z Treble Hooks

                              BKK Raptor-Z Treble Hooks

                              from $12.97 USD $20.99 USD

                              Your product's name

                              $49.00

                              Want to stay up to date for new sale items and promotions? Sign up for alerts via SMS and/or email here.

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                              $49.00

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                              Simms Memorial Day Sale 2025

                              Take advantage of big savings on these great Simms products! 25% off all products in this collection applied automatically at checkout.

                              Simms Zipit Flats Bootie
                              Simms Zipit Flats Bootie
                              Simms Zipit Flats Bootie
                              Quick View
                              Simms Zipit Flats Bootie $129.95 USD 2 reviews
                              Simms Splash Cast Surf Top Small / Steel
                              Simms Splash Cast Surf Top Small / Steel
                              Simms Splash Cast Surf Top
                              Quick View
                              Simms Splash Cast Surf Top $349.99 USD 1 review
                              Simms Pursuit Shoe
                              Simms Pursuit Shoe
                              Simms Pursuit Shoe
                              Quick View
                              Simms Pursuit Shoe $139.95 USD
                              Simms Tributary Sling Pack
                              Simms Tributary Sling Pack
                              Simms Tributary Sling Pack
                              Quick View
                              Simms Tributary Sling Pack $89.95 USD
                              Simms FreeSalt Boot 8
                              Simms FreeSalt Boot 8
                              Simms FreeSalt Boot
                              Quick View
                              Simms FreeSalt Boot $199.99 USD
                              Simms Pursuit Shoe
                              Simms Pursuit Shoe
                              Simms Pursuit Shoe (2025)
                              Quick View
                              Simms Pursuit Shoe (2025) $139.95 USD
                              Simms Flats Sneakers (Cinder) 8
                              Simms Flats Sneakers (Cinder) 8
                              Simms Flats Sneakers (Cinder)
                              Quick View
                              Simms Flats Sneakers (Cinder) $199.95 USD