Rapala Fishing Lures

This is a simple, inexpensive, and effective lip gripper. In the event you lose it in the surf you probably won't shed any tears over it since it's...

Just like no one on their death bed has ever said "I wish I spent more time at work", no great fisherman has ever said "I'll sharpen it later". Kee...

These are great baits to pull behind your boat for a wide variety of species. They've proven to be very popular with New England tuna fisherman tha...

High contrast digital scale with 50 Lb Max.

A fast and easy dehooker.  Works well when using baited hooks.  You simply don't have to touch the fish!

The Rapala Mini Split Ring Pliers are perfect for changing out the hardware on your favorite plugs.  Its spring loaded soft grip handles allow for ...

These are great baits to pull behind your boat for a wide variety of species. They've proven to be very popular with New England tuna fisherman tha...