Frank Goncalves has been immersed in saltwater fishing since childhood, growing up in the East Coast's largest fishing port of New Bedford, Massachusetts. This proximity to the salt, a lot of commitment and his abundant creativity has produced a very talented surfcaster. Sure, there is "putting in the work" and his effort is legendary; but lots of us can stand on a rock. Frank Goncalves separates from the pack with his attention to detail and a creative mind that both powers his day job as a graphic designer but is critical to his surfcasting success. Frank, like all designers, operates with a set of facts, intuition, and a willingness to try things of which some don't work out, but the results in aggregate are quite impressive.