Best Sellers by Category: What SWE Anglers Actually Bought (Plus 35 Miles of Line)

We pulled the last 12 months of sales data and grabbed the two most popular items in each category below. No guesswork, no “staff picks”, just what anglers actually bought and fished.

Also, a fun stat we cannot stop thinking about: customers bought 61,184 yards of  line this year. That is 34.76 miles of line.

Bucktail Jigs

Two bucktails clearly led the pack this year. If you fished hard, you're likely to have fished one of these.

• S&S Pro Rock Hopper Bucktail Jig
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• S&S Jigs Smiling Bill Bucktail Jig
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Hooks

The “do not leave home without it” category. These two were the most re-ordered hook items in the data.

• VMC 7346 Screw-lock Hook (Variant: 4/0 - 2 Pack)
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• VMC 9626PS 4X Treble Hooks (Variant: 3/0 - 10 pack)
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Spinning Reels

No surprise on these two reels, both reliable workhorses designed for saltwater action. 

• Shimano Stradic FM (5000)
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• Van Staal VR Series (Silver)
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Conventional Reels

A bit of an opposite ends of the spectrum lineup here, one light inshore reel, one reel designed for offshore abuse.

• Quantum Accurist Baitcast Reel
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• Shimano Ocea Jigger
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Shop Conventional Reels →

Fly Lines

Two lines that show up when you want distance, turnover, and fewer excuses.

• RIO Outbound Short Floating Fly Line
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• RIO Coastal Quickshooter XP Flylines
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Fly Reels

One platform dominated the data, and two sizes/configs led the way.

• Greys Tital Fly Reel (Variant: 9/10)
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• Greys Tital Fly Reel (Variant: 7/8)
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Fly Rods

Two very different paths to the same goal: get better, cast farther, land fish.

• Redington Field Kit - Coastal Coldwater Fly Combo
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• TFO Blitz Fly Rod (9' - 9wt)
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Leader Material

The “tie better knots” category. These two were the most purchased leader materials in the sheet.

• Seaguar Blue Label Fluorocarbon Leader Material (25yd / 30lb)
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• Ande Mono Leader Material (50lb)
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Flies

Two Popovic patterns that anglers kept grabbing. If you know, you know.

• Popovic's Fleye Bay Anchovy #2
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• Popovic's Pop Fleye Sandeel
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Soft Plastic Lures

Same bait, two colors. This is the definition of “just keep it tied on”.

• Albie Snax (White)
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• Albie Snax (Original Amber)
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Shop Soft Plastics →

Fishing Rods

Same rod family, two models. The data says anglers trusted this platform for everyday fishing.

• Jigging World Nexus 2.0 Spinning Rod (Variant: JW-NEX761S-MH)
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• Jigging World Nexus 2.0 Spinning Rod (Variant: JW-NEX701S-MH)
  Also this rod→

Shop Fishing Rods →

Fly Tying

One for building flies, one for finishing them. These two were the most purchased fly tying items in the data.

• SWE 365 LureCraft Bucktail (Standard / White)
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• Danville Flat Waxed Nylon Thread 210 Denier (Red)
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Hats

Same hat, two colorways. The Tog Patch Hat showed up in the data like it was a uniform.

• Saltwater Edge Tog Patch Hat (Sage Sport Mesh Rope - Snap Back)
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• Saltwater Edge Tog Patch Hat (Black Sport Mesh Rope - Snap Back)
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Metals, Tins, Epoxies

Two Point Jude staples led the way. If there is bait and current, these belong in the conversation.

• Point Jude Jointed Sand Eel (Variant: Default Title)
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• Point Jude Po-Jee Tins (Variant: 1 1/2 oz)
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Shop Metals, Tins, Epoxies →

Surf Belt Accessories

This is the “keep it attached, keep it moving” category. These two led the data.

• Evil Lanyards
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• Z Belt Single Tube
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Shop Surf Belt Accessories →

Wader Accessories

Two “make the day easier” items that anglers kept adding to carts.

• INS Products Rock Grabr'z Boot Stud Kit (30 Pack)
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• Patagonia Yulex Wading Sock with Gravel Guard
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Shop Wader Accessories →

BULK Braid

We are calling this out because the volume is too wild not to mention. Based on BULK item units, anglers bought 34.76 miles of line this year. If you ever wondered whether people are respooling, yes. Constantly.

Why This Post Matters

This list is driven by real purchases, which usually means real time on the water. If you are rebuilding your kit, or looking for what to fish in 2026, these are proven starting points.

We fish the gear we sell.