How the release works

We want everyone to have a fair shot at one. We don't know yet how many reels Van Staal will allocate to us, so we're not taking pre-orders or holds. We'd rather not take your money for a reel we may not get. We're also not marking them up: Van Staal's price is our price, $999.99.

1. Sign up below with an email you actually check, and a mobile number if you want text alerts.
2. Confirm your subscription. Look for the confirmation email (and text). If you don't confirm, you won't get the release alerts.
3. When the reels arrive at the shop, we'll let everyone on the list know to get ready.
4. We'll send another alert 1 hour before the release, and a final one 5 minutes before.
5. At release time they go on sale in the shop, online and over the phone, all at once. A set number are held for in-store customers only.
6. First come, first served. One per customer. Duplicate orders will be canceled.
7. No discounts or rewards. Discount codes and rewards points can't be used on this reel. Any order that uses a discount or rewards will be canceled.